News and Updates

Blog | August 14, 2017

Role of Payment Solutions in a Comprehensive Loyalty Solution

By: Tina Mulqueen , CONTRIBUTOR TO FORBES

Our CEO, Jon Wolfe, provides some insights into the role of payment solutions in a comprehensive loyalty solution in a recent Forbes article when he was interviewed by Tina Mulqueen. “Payment solutions are the next frontier of loyalty programs because they’re so data rich. You get to understand the customer beyond their habits in one […]

Our CEO, Jon Wolfe, provides some insights into the role of payment solutions in a comprehensive loyalty solution in a recent Forbes article when he was interviewed by Tina Mulqueen. “Payment solutions are the next frontier of loyalty programs because they’re so data rich. You get to understand the customer beyond their habits in one place – you get data that tells the stories of their lifestyles, how they live, and from that are able to up the value of currencies like points into rewards they actually want to use,”

Excerpt from the article….”Between artificial intelligence, online shopping and mobile, retailers have a lot to contend with in 2017. And those that want to survive into the next era are going to have to make more room on their plates to prepare for it. Whether you’re a one-store operation or a global enterprise, the same rule applies. You need to cater to changing customer preferences if you’re going to stay in the game.

And one of the major game-changers beyond detailing an online presence is how people pay for your products. From handling cryptocurrency to loyalty and the omnichannel experience, payment processors are increasingly valuable when it comes to marketing.”

To read the entire Forbes article, simply click here.