News and Updates

Blog | February 27, 2017

Our Suite of Loyalty Solutions Stands alone in the Loyalty Marketplace

By: Jon Wolfe, President and CEO of Halo Loyalty

Few would argue that technology is the heartbeat of innovation and progress. As we look at the evolution of customer engagement, we see that technology has allowed brands to move closer to their customers than ever before. At Halo Loyalty, we’re proud to offer a suite of software solutions that help our customers forge lasting relationships with their customers.

Few would argue that technology is the heartbeat of innovation and progress. As we look at the evolution of customer engagement, we see that technology has allowed brands to move closer to their customers than ever before. At Halo Loyalty, we’re proud to offer a suite of software solutions that help our customers forge lasting relationships with their customers.

I recently shared our perspective on 360-degree loyalty and customer engagement, and how our custom-tailored loyalty solutions are suited to meet your needs whether you’re in the beginning stages of program design or have an existing program that could be optimized. We followed up with a blog to introduce the first of our three categories of offerings, focused on our loyalty strategy and guidance services, which help our customers build, expand and optimize their loyalty programs. The focus of this blog is to highlight our loyalty product solution set and illustrate how Halo Loyalty provides loyalty solutions that deliver a fully integrated loyalty proposition and omnichannel platform for more personalized customer engagement. In an upcoming post, we’ll round out this series about the Halo Loyalty toolkit by exploring our system integration expertise.

Our Halo platform stands alone in the loyalty marketplace as a proven solution set with huge transactional scale typically seen only in global financial networks. It supports true big data processing and can be launched in the cloud for rapid deployment while reducing infrastructure costs. Halo enables marketers to deploy, aggregate and leverage patron data across its enterprise in real time. The Halo product solutions are designed to be deployed according to each organization’s unique needs, and can be viewed in a few different ways.

Loyalty Program Management

The best loyalty programs are built on a comprehensive technology platform that provides management, data analysis and scalability across all geographies, transactional touch points and engagement channels.

  • Halo Core is a highly configurable and centrally managed loyalty administration platform that serves as the central component of the Halo Loyalty Management solution. Halo Core orchestrates every aspect of the loyalty program and its vast stores of data, providing the tools necessary to establish and manage any enterprise loyalty program.
  • Halo Core Advanced Marketing Solutions extend the functionality of Halo Core to give marketing teams powerful tools to manage earnings, trigger-based offers and messaging via direct mail, email and SMS, as well as a variety of system-managed loyalty capabilities.
  • Halo Integrated Solutions offer certified tools for point-to-point and information-bus integrations, with deep expertise deploying Halo on legacy infrastructures to preserve your existing technology investments.

Offer-Based Products

The success of loyalty programs depends on bringing customers back to your property, and offers are an easy way to do this. Halo Loyalty offers solutions that allow you to target your customers with enticing offers at just the right times.

  • Halo Offers gives marketing teams the ability to publish targeted offers directly into Halo so that customers can view and redeem their offers wherever and whenever they need them. This is powerful for competitive positioning or maximizing real-time customer engagement.
  • Halo Promotions allows property-level promotions and events teams to directly manage their promotions calendar.
  • Halo Events allows local promotions and events teams to schedule events, and add customers to those events either through lists or criteria.
  • Halo Awards provides awards management for patrons who satisfy user-configurable redemption criteria. It allows management of award inventory by location, limits award availability by on-site and drop-shippable inventory, and caps award availability based on event budget.
  • Halo VIP Access allows users to define locations within an enterprise or integrated resort that may be accessed either by patrons who qualify based on their status or by redeeming a Halo Core managed currency, such as points, comp value or credits. Employees may manage access via PC, laptop or tablet, granting access to patrons through prequalification or redemption.

Point-of-Sale Support Products

Retail environments needs unique tools to provide premium service to customers for the best experience. Our retail products can be utilized to optimize the retail environment in any industry.

  • Halo Retail Connect provides a point-of-sale interface for patron lookup, balance lookup, and offer lookup and redemption, giving employees access to comp buckets and discretionary comp lookup and redemption. In addition, it offers the integrated resort a point of sale tool to issue awards based on retail transactions for food and beverage, hotel, spa, or events and shows.

Customer Experience Products

The ability to create engaging experiences helps bring customers back to your property and Halo Loyalty’s solutions are expert at enabling innovative, valuable and rewarding engagement opportunities with customers.

  • Halo Web allows you to add secure patron loyalty program portals to your existing web properties.
  • Location-Based Marketing allows you to integrate new technologies for location-based services into your customer engagement efforts, from location detection software to physical infrastructure.
  • Halo Mobile Enrollment allows patrons to easily enroll in loyalty programs by scanning a driver’s license, minimizing data entry.
  • Halo Kiosk is a self-service interface for patrons to view and manage their personal profiles, promotions, offers, events and rewards, and print contest entries, award vouchers and more via onsite kiosks.
  • Halo Engage enables greater connectivity with your customers through a robust loyalty mobile app platform.

No matter what your organization may need to elevate the loyalty program, Halo Loyalty’s products surround you in technology expertise that will take your loyalty program to the next level. Halo Loyalty is your “always-on” partner for excellence in implementing, managing and optimizing your loyalty program. If you’d like to learn more about how our product suite can add value to your loyalty efforts, please give us a call or fill out our contact sheet.